Synergy between OTT platforms and smart television

 A sentence was coined half a decade ago that the data is the new oil. Just like oil, where, you get various kinds of substances  when one does fractional distillation at various temperatures,so too data has multiple uses across various hierarchies of users.the reason why many apps are free is due to the fact that user data is being sold and collected. The consent for the same is actually given by the user, when he or she signs up to an app,agreeing to all the tee.a  conditions. The best way to share a video is by only sharing the link.in this way the sender saves data  .the whole video needn't be downloaded, which would cost data charges and also occupy memory space in the cell phones or in the free memory given by Google.,If you are using an android phone. In this way the receiver of the link can click it and view the page .this kind of functionality was used in twitter and that's why they were able to manage a messaging platform with 120 words.the buying data of customers is with amazon.when the proportion of smart tv sales becomes more than traditional tvs, there could be a major shift away from tradional tv broadcasting to OTT platforms. There's a possibility of a person getting rich just by making a good program and releasing it on OTT platforms 


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